深圳市华锐管理咨询有限公司

网站编辑/文案策划/新媒体运营

职位描述:

·        负责新闻稿件、产品稿件、网络广告文案等各类稿件的撰写

·        负责撰写推广软文、博客、微信、新闻稿等文字内容和发布

·        负责官方微博、微信订阅号等的日常运营管理、内容更新与维护

·        负责结合活动及热点等策划微博、微信等网络营销方案

·        负责B2C网站相关频道/网上商城内容文案策划、专题设计

·        负责视频设计与文案策划

任职资格:

·        本科及以上学历,新闻、金融、投资、经济、中文语言、文案、市场营销等相关专业

·        文字功底扎实,在写作、编辑方面有自己独到的见解和看法

·        熟练应用各种办公软件

·        具备强烈的目标感和责任感,具有较强的团队合作精神

·        有过互联网推广、电子商务营销实习经历者,优先考虑

·        工作细致认真,有高度的责任感,乐于学习新知识,沟通能力强

Content Writer/Editor

PrincipalResponsibilities:

·        Initiateand implement ROI-focused online content strategy and execute for digitalchannels, official site content, product detail page description

·        Controland manage the online content quality, to ensure the clear and attractivecommunications on products

·        Monitorand analyze content performance based on goals and matrix of open, read,engage, convert

·        Continuouslyoptimize and test on new content approach based on historical learnings, newcontent trends and data-driven experimentation

·        Createand edit ROI-focused contents based on business needs, including digital mediacontents, own channel contents and external platform contents

Job Requirements:

·        Bachelor'sdegree or above, with experience in copywriting and edition

·        Greatmarketing sense and deep understanding on content marketing

·        Provencapability in digital copywriting and editing, working experience on how tomeasure ROI-focused contents and optimize accordingly

·        Workindependently and creatively, adaptable to a fast-growing environment

·        Familiaritywith social media platforms

·        Excellentoral and written communication skills

·        Acreative yet practical mind