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网站编辑/文案策划/新媒体运营职位描述: · 负责新闻稿件、产品稿件、网络广告文案等各类稿件的撰写 · 负责撰写推广软文、博客、微信、新闻稿等文字内容和发布 · 负责官方微博、微信订阅号等的日常运营管理、内容更新与维护 · 负责结合活动及热点等策划微博、微信等网络营销方案 · 负责B2C网站相关频道/网上商城内容文案策划、专题设计 · 负责视频设计与文案策划
任职资格: · 本科及以上学历,新闻、金融、投资、经济、中文语言、文案、市场营销等相关专业 · 文字功底扎实,在写作、编辑方面有自己独到的见解和看法 · 熟练应用各种办公软件 · 具备强烈的目标感和责任感,具有较强的团队合作精神 · 有过互联网推广、电子商务营销实习经历者,优先考虑 · 工作细致认真,有高度的责任感,乐于学习新知识,沟通能力强
Content Writer/Editor PrincipalResponsibilities: · Initiateand implement ROI-focused online content strategy and execute for digitalchannels, official site content, product detail page description · Controland manage the online content quality, to ensure the clear and attractivecommunications on products · Monitorand analyze content performance based on goals and matrix of open, read,engage, convert · Continuouslyoptimize and test on new content approach based on historical learnings, newcontent trends and data-driven experimentation · Createand edit ROI-focused contents based on business needs, including digital mediacontents, own channel contents and external platform contents
Job Requirements: · Bachelor'sdegree or above, with experience in copywriting and edition · Greatmarketing sense and deep understanding on content marketing · Provencapability in digital copywriting and editing, working experience on how tomeasure ROI-focused contents and optimize accordingly · Workindependently and creatively, adaptable to a fast-growing environment · Familiaritywith social media platforms · Excellentoral and written communication skills · Acreative yet practical mind |